Given the calibre of modern celebrities, it is best not to mention their names without sober purpose, lest one wantonly add — even in the slightest degree — to the extension and endurance of their fame. In the ancient world, Cato the Elder took such a policy to an absurd length, as Robin Lane Fox tells us:
When the traditionalist Cato wrote his history of the origins of Italy, he was so opposed to celebrities that he left out all the major players’ personal names. 
That he disapproved even of the celebrity of men whose deeds were great, bears witness to his severity. One can only wonder what he would have said about the kind of celebrity that can be won nowadays simply through a proclivity to chatter like an excitable baboon. I suspect he would have said nothing at all, and just quietly eaten his toga.
 Robin Lane Fox, The Classical World (London: Allen Lane, 2005), p.289.