If one were to mark upon a scale the emotional rather than the rational appeal of various philosophies of mind, one would be first inclined to place Cartesian dualism at the very appealing end, and eliminative materialism at the very unappealing end. Why? Because Cartesian dualism sees mind to be alongside or above mere matter, gives succor to the idea of an autonomous self, makes plausible the idea of immortality, and thus accords in large part with our commonsense beliefs, our hopes for human dignity, and our desires for self-preservation. Eliminative materialism, on the other hand, declares that we have no self or even mind. It would be wrong to assume, however, that this scale of appeal holds for all men. There may be some for whom the obvious appeal of dualism is itself that aspect that makes it very unappealing to them. Such men would not deny the common, emotional appeal of dualism; on the contrary, it would be important that they make much of it, all the way unto declaring it an appeal stemming from an embedded folk-psychology left over from the days of superstition that no properly modern, hard-headed, rational man should touch with a maypole. Therewith the embrace of eliminative materialism appears to put them at the greatest remove from being taken as the kind of men who would fall for ideas on account of their emotional appeal. That eliminative materialism does not appear to be emotionally appealing at all would be emotionally appealing to those in whom the need to appear utterly rational in disregard of the emotional appeal of ideas is the basis of their self-esteem and thereby their strongest emotional need of all.